Experience

I help organizations create business value from data and experimentation for sustainable growth!

Driven by curiosity for continuously evolving performance, people and products. Motivated problem solver to unlock potentials where empathy is my power to lead and motivate teams in our collective quest to discover greatness together.

Workplace: Senior CRO & Experimentation consultant at ConversionHub.

With stated experience from various industries I’m passionated in uncover the users emotions behind the data and lead agile collaborations throughout organisations, to strategically meet goals. Data-driven by default in combination with an analytical mind with a mix of behavior science, I aim to develop products that align with user needs and expectations. Where I guide organizations through structured data-driven methods, facilitate experimentation program within product development and optimize UX that enhance the customer journey.

Collaborate across teams & learn as much as possible about the users in the shortest time, to propel insights for prioritizing on what creates business value for sustainable growth.

Organizations I’ve helped

What others says about me

Sofia Hjorth, Head of eCommerce Eleiko

The first time I talked to Lina, I knew we had to hire her. To Whatever role we could come up with – but, luckily her skills and personality made it really easy – she was and became a great asset to the company and to our ecom team. She, on a daily basis, challenged us as a new digital company and taught us to how to interpret data and understand the insight she gave us. She is kind, fun and strong! I would love to work with Lina – again. Always!

Warren Sammut, SEO lead Betsson

It is a pleasure working with Lina. She is a very focused and methodical person who shows a determination to learn more and excel at what she does. Lina is detail oriented and is curious about the reasoning behind processes – showing a passion for SEO and CRO. I highly recommend her, a great person to work with.

Education

Digital Analyst

The education gives valuable insights for the digital landscape and how to create data-driven organizations. Expertise in web analytics, conversion optimization, experimentation, digital marketing and digital product management. Technically collect and process data in web analytics tools and identify KPI’s. Optimize and evaluate customer experience journey.

Degree of Bachelor in health with major in behaviour science

Health Education Programme, Sport Science, focus on leadership and behaviour science. The education gives valuble insights within leadership, coaching, behaviour science, mental health, nutrition, sports medicine and injury. Thorough in anatomy, physiology, weightlifting and conditioning training.

Uncover the users emotions with it’s behaviour patterns behind the data. The people with expectations behind the numbers yields valuable insights to take action on.