Passion projects

Stay tuned, project comin’ up soon!

Fika ☕️🧁 A Swedish concept about making time in your daily life for a chill moment together with friends, family or colleagues to share stories. While you drink coffee and preferably eat something sweet with no rush. An important part of Scandinavian culture, a state of mind to be present in the moment while you bound over a good fika. Since swedes have a dedicated day for different goodies such as våffeldagen, semeldagen and kanelbullensdag and so on, there is fika enough for all gottegris moments.

Why Conversion fika? An opportunity to have meaningful conversations with inspiring people that I look up too. Change-makers, leaders and specialists with a passion in what they do, sharing their stories for motivation in daily growth life.

What is CRO? Conversion rate optimization – a method where you systematically optimize your site or app experience to help improve desired actions, based on a data-driven process. It’s about moving away from ”gut-feeling” decision making by using qualitative and quantitative research where you can AB-test to validate the effects of your optimazation efforts and product developments. To enhance experimentation programs at scale helps organizations to create business value for sustainable growth.